Privacy Policy

Last Updated: November 2025

Fishing Portal Ltd ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Contact us through our contact form or email
  • Subscribe to our newsletter (if applicable)
  • Participate in our mini-games or interactive features
  • Register for an account (if applicable)

This information may include:

  • Name
  • Email address
  • Phone number
  • Postal address
  • Any other information you choose to provide

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

  • IP address
  • Browser type and version
  • Operating system
  • Pages you visit and time spent on pages
  • Referring website addresses
  • Date and time of access

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. For detailed information about cookies, please see our Cookie Policy.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, maintain, and improve our website and services
  • To respond to your inquiries, comments, or questions
  • To send you administrative information, such as updates to our terms and policies
  • To personalise your experience on our website
  • To analyse usage patterns and trends
  • To detect, prevent, and address technical issues
  • To comply with legal obligations
  • To protect our rights and prevent fraud

3. Legal Basis for Processing (GDPR)

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, we process your personal data based on the following legal grounds:

  • Consent: When you have given clear consent for us to process your personal data for specific purposes
  • Legitimate Interests: For website analytics, security, and improvement of our services
  • Legal Obligation: To comply with applicable laws and regulations
  • Contractual Necessity: To perform our obligations under any agreement with you

4. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • Service Providers: With trusted third-party service providers who assist us in operating our website and conducting our business, subject to strict confidentiality agreements
  • Legal Requirements: When required by law, court order, or governmental authority
  • Business Transfers: In connection with any merger, sale of assets, or acquisition of our business
  • Protection of Rights: To protect our rights, property, or safety, or that of our users or others

5. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your personal information, we will securely delete or anonymise it.

5.1 Retention Periods

Different types of data are retained for different periods:

  • Contact Information: Retained for 3 years after last contact or until you request deletion
  • Account Data: Retained for the duration of your account plus 1 year after account closure
  • Game Progress and FS Points: Retained for 2 years after last activity
  • Analytics Data: Aggregated and anonymised data may be retained indefinitely for statistical purposes
  • Legal Records: Retained as required by law (typically 6-7 years for financial records)

5.2 Deletion Process

When data is deleted, we use secure deletion methods to ensure it cannot be recovered. Backups containing your data may be retained for up to 90 days before permanent deletion.

6. Your Rights Under UK GDPR

As a data subject under UK GDPR, you have the following rights:

  • Right of Access: You can request a copy of the personal data we hold about you
  • Right to Rectification: You can request correction of inaccurate or incomplete data
  • Right to Erasure: You can request deletion of your personal data in certain circumstances
  • Right to Restrict Processing: You can request limitation of how we process your data
  • Right to Data Portability: You can request transfer of your data to another service provider
  • Right to Object: You can object to processing of your personal data for certain purposes
  • Right to Withdraw Consent: Where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7.1 Security Measures

We employ various security measures to protect your data:

  • Encryption: Data in transit is encrypted using SSL/TLS protocols
  • Access Controls: Limited access to personal data on a need-to-know basis
  • Regular Security Audits: Periodic reviews of our security practices
  • Secure Servers: Data stored on secure servers with appropriate firewalls
  • Staff Training: Regular training for staff on data protection
  • Incident Response Plan: Procedures in place for data breach incidents

7.2 Data Breach Notification

In the event of a data breach that poses a risk to your rights and freedoms, we will:

  • Notify the ICO within 72 hours of becoming aware of the breach
  • Notify affected individuals without undue delay if the breach poses a high risk
  • Provide clear information about the nature of the breach and steps being taken
  • Offer guidance on protective measures you can take

8. International Data Transfers

Your information may be transferred to and processed in countries other than the United Kingdom. We ensure that appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable data protection laws.

8.1 Transfer Mechanisms

When transferring data outside the UK/EEA, we use appropriate safeguards such as:

  • Adequacy decisions by the UK government
  • Standard Contractual Clauses (SCCs) approved by the ICO
  • Binding Corporate Rules where applicable
  • Certification schemes and codes of conduct

8.2 Third-Party Service Providers

We may use service providers located outside the UK, including:

  • Cloud storage providers (with appropriate safeguards)
  • Analytics services (Google Analytics - data processing in EU/US)
  • Email service providers
  • Hosting providers

All third-party processors are contractually bound to protect your data to the same standards as required under UK GDPR.

9. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Google Services

Our website may use Google services, including:

  • Google Maps for location services
  • Google Analytics for website analytics (if applicable)

These services are subject to Google's Privacy Policy. For more information, please visit Google's Privacy Policy.

11.1 Google Maps

When you use our contact page with Google Maps, Google may collect:

  • Your IP address
  • Location data (if you enable location services)
  • Usage data for map interactions

This data is processed by Google according to their privacy policy. You can opt-out by disabling JavaScript or using browser extensions that block Google services.

11.2 Google Analytics

If we use Google Analytics, it helps us understand:

  • How visitors use our website
  • Which pages are most popular
  • User demographics and interests (anonymised)
  • Technical issues and performance

Google Analytics uses cookies. You can opt-out using the Google Analytics Opt-out Browser Add-on.

12. Marketing and Communications

12.1 Marketing Communications

We may send you marketing communications if:

  • You have given explicit consent to receive marketing
  • You are an existing customer and we are marketing similar products/services
  • You have not opted out of receiving marketing communications

12.2 Opting Out

You can opt-out of marketing communications at any time by:

  • Clicking the unsubscribe link in any marketing email
  • Contacting us directly at [email protected]
  • Updating your preferences in your account settings (if applicable)

12.3 Service Communications

We may still send you important service-related communications (such as account updates, security alerts, or policy changes) even if you opt-out of marketing communications.

13. Automated Decision-Making and Profiling

We do not currently use automated decision-making or profiling that produces legal effects or significantly affects you. If this changes in the future, we will:

  • Inform you about the logic involved
  • Explain the significance and consequences
  • Provide you with the right to object
  • Obtain your explicit consent where required

14. Special Categories of Data

We do not intentionally collect special categories of personal data (such as information about your health, race, religion, or political opinions). If you provide such information, we will process it only with your explicit consent or as required by law.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

15.1 Material Changes

If we make material changes to this Privacy Policy, we will:

  • Notify you by email (if you have provided one)
  • Display a prominent notice on our website
  • Obtain your consent where required by law

15.2 Version History

Previous versions of this Privacy Policy are available upon request. Contact us to obtain a copy of a previous version.

16. Exercising Your Rights

16.1 How to Make a Request

To exercise any of your data protection rights, please contact us using the details below. We will:

  • Respond to your request within one month (may be extended by two months for complex requests)
  • Verify your identity before processing your request
  • Provide information free of charge (unless requests are manifestly unfounded or excessive)
  • Explain any refusal to comply with your request

16.2 Request Format

When making a request, please include:

  • Your full name and contact details
  • Description of the right you wish to exercise
  • Any relevant account information or identifiers
  • Proof of identity (to protect your data)

17. Complaints

17.1 Internal Complaints

If you have concerns about how we handle your personal data, please contact us first. We take all complaints seriously and will investigate promptly.

17.2 ICO Complaints

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data in accordance with data protection law.

ICO Contact Details:

  • Website: ico.org.uk
  • Phone: 0303 123 1113
  • Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

We would appreciate the opportunity to address your concerns before you approach the ICO.

18. Data Protection Officer

Fishing Portal Ltd has appointed a Data Protection Officer (DPO) to oversee our data protection practices. You can contact our DPO directly:

19. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

  • Email: [email protected]
  • Phone: +44 (0) 20 7845 8633
  • Address: Fishing Portal Ltd, 123 Thames Street, London, SW1A 1AA, United Kingdom
  • Business Hours: Monday - Friday, 9:00 AM - 6:00 PM GMT

Response Time: We aim to respond to all inquiries within 5 business days.

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